This month, Kunlu’s CEO and head of overseas markets undertook an intensive European business trip lasting nearly two weeks. Spanning the key markets of Italy and Germany, the trip combined major industry exhibitions with targeted partner visits. It provided both a broad understanding of Europe’s latest market developments and a clear, practical roadmap for launching Kunlu’s balcony solar and storage business.
1. Two exhibitions reveal leading industry trends
The team first visited EICMA in Milan, Italy, the world’s largest and longest-established two-wheeler exhibition. There, they met several existing customers and discussed localized product requirements for electric two-wheelers in Europe. Before returning, they attended MEDICA in Düsseldorf, a leading global medical technology exhibition, where they developed potential customers from China and abroad for lithium batteries for electric wheelchairs and mobility scooters. Insights from these two leading events in different fields deepened the team’s understanding of European users and informed future product design and positioning.
2. Targeted visits deepen engagement in balcony solar and storage
Between the two exhibitions, the team focused on the trip’s central objective: Europe’s rapidly growing balcony solar market. They conducted a series of intensive, productive business visits in Rimini, Italy, and Munich and Düsseldorf, Germany.
Discussions with industry leaders: the team met executives from several well-known balcony solar companies, including Anker Innovations. Face-to-face exchanges with industry pioneers provided a deeper understanding of European consumers’ demanding expectations for design, performance and compliance, while also exploring potential future cooperation models.
Connecting with local channels: in-depth discussions with European distributors provided firsthand knowledge of channel structures, market pricing and genuine end-user feedback. This laid a firm foundation for competitive distribution and marketing strategies.
3. Productive results mark a new stage in the European strategy
This European trip was a key step in Kunlu’s entry into the European market.
Comprehensive market intelligence: on-site visits yielded extensive information on product trends, channel ecosystems, price competition and regulatory standards in Europe’s balcony solar and storage market, creating a multidimensional understanding of the market.
Faster business implementation: these valuable firsthand insights have already been applied to adjust and optimize the company’s product strategy in line with European users’ needs.
A foundation for cooperation: direct relationships with industry partners opened opportunities for technical cooperation, channel expansion and brand collaboration, marking the transition of Kunlu’s European business from planning to practical implementation.
Looking ahead
The end of this European trip is a new starting point in Kunlu’s global journey. Guided by the principle of understanding markets and staying close to customers, the company will turn these insights into more competitive products and more effective local strategies. Both its established BMS and lithium battery businesses and its innovative balcony solar and storage solutions will bring new options and value to Europe. Stay tuned!